The call.
We discuss your situation and decide whether the Stress Test is a good fit.
Investment
Free
Book a Stress Test
Find the leaks.
Fix what matters.
Grow predictably.
A commercial stress test for B2B companies that want less founder dependence and more predictable growth. In 2–4 weeks, you get a clear diagnosis, a prioritized roadmap, and clarity on what to fix first.
For B2B companies past product–market fit, with €2–30M in revenue and a growth engine that demands more and more effort.
20 minFirst call, free of charge
6Pillars we measure
200+B2B teams use the framework
2–4 wksFrom call to report
01 · The diagnosis
Most B2B companies don't have a growth problem. They have an architecture problem.
- 01 Pipeline depends on the founder. Deals close because you close them. Take a two-week vacation and the forecast collapses.
- 02 You bought systems instead of building an architecture. CRM, sequences, intent platform, content engine. None of it compounds.
- 03 Marketing and sales operate in parallel. Different metrics. Different vocabulary. The MQL/SQL handoff is a fiction nobody believes.
- 04 Hires keep underperforming. Because there's no playbook, just tribal knowledge that walks out the door.
- 05 Price increases never stick. You discount to close. Revenue per customer falls while the customer count rises.
Sound familiar? Start with the scorecard →
02 · Six pillars
One vocabulary.
Six pillars.
We assess six areas that determine how your business wins, serves and retains customers.
The six pillars in full→Objectives.
Revenue targets grounded in conversion rates, deal values and team capacity. A forecast you can explain and act on.
Customers.
The customers worth pursuing, the ones worth keeping and the ones to turn down. Clear segmentation and qualification criteria.
Messaging.
Value propositions, which message leads and which ones back it up, how it changes per channel. What you say and where.
Process.
Agreed pipeline stages, clear handovers and ownership from first contact to renewal.
Organization.
Who does what on the revenue team, who gets to make which decisions, who takes over when someone leaves, and how the knowledge gets passed on.
Tools.
How the systems fit together, data that moves between them, a CRM set up around your process, and numbers you can actually trust.
How the offer is built
Three phases. One price for the first two.
Diagnosis, then design, then build. The six pillars run through all three phases.
The diagnosis
Foundation
Where you actually stand.
The design
Architecture
Where you should be.
The build
Optimization
How you get there.
01The call
20 minutes
02The Stress Test
2 to 4 weeks
03The recommendations
Included in the report
Agents, flows, CRM
After the report
The report
The analysis is Foundation. The recommendations are Architecture. One document, and the hinge between the two.
Six pillars
Objectives · Customers · Messaging · Process · Organization · Tools
The same six through every phase.
Price
8 000 EUR
Covers the Stress Test and the report with recommendations.
Price
On request
And entirely optional. Build it yourselves, with us, or hand it over.
03 · Foundation
Foundation is
the diagnosis.
Where you actually stand.
Before investing in new systems or hiring more people, find out what is holding growth back. We examine how your commercial operation works in practice, using interviews and a structured self-assessment.
Duration
2-4 weeks
Investment
8 000 EUR
Input
Interviews with the stakeholders you choose + structured self-assessment
Output
Comprehensive Stress Test report with maturity scores, gap analysis, prioritized roadmap, and a clear recommendation on next steps
Capacity
~3 hours per interviewed stakeholder
Led by
Oliver runs every Stress Test engagement personally
What we score, per pillar
- OBJECTIVES Revenue logic built from the ground up. The target broken into the numbers that move it. Scenarios with clear triggers.
- CUSTOMERS ICP sharpness. Qualification. Disqualification rigor.
- MESSAGING Value proposition clarity. Channel coherence. Sales narrative.
- PROCESS How the pipeline works. Discipline in the stages. What marketing and sales have agreed.
- ORGANIZATION Roles. Who decides what. Who takes over. How knowledge gets passed on.
- TOOLS How the systems fit together. Clean data. Numbers that add up.
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Architecture, applied to commerce.
04 · How it works
Four steps.
No extra consultants.
From the first conversation to implementation, here is how the engagement works.
Step 02Foundation
2 to 4 weeks
The Stress Test.
We compare stakeholder perspectives to uncover the gaps affecting revenue and agree on the priorities.
Investment
8 000 EUR
Step 03Architecture
Straight after
The report.
Included in the Stress TestYou get the report with analysis, recommendations and a prioritized roadmap. We walk through it together, and you download what you want to show the board.
Investment
Included
Step 04Optimization
After the report
The build.
Once the roadmap is set, we build AI agents and automated workflows where they make the biggest difference. CRM implementation is handled by Structsales. A separate engagement, and entirely optional.
Investment
On request
Optimization
Optimization is where
it actually gets built.
Foundation tells you what is true and what to fix first. Optimization is the building that follows: the flows, the automation and the AI agents that take over the repetitive parts of the work, so your people spend their time where judgement is actually needed.
This comes after the Stress Test, never before. You cannot automate a process you have not decided on yet, and an agent pointed at an unclear process just makes the mess run faster. Once the report is on the table we know what is worth building and in what order.
We build the agents ourselves. Automated flows and agents that take over the repetitive work are ours to design and ship. Structsales, our delivery side, handles CRM implementation, where the system has to be configured around the process. Either way it is a separate engagement on the same architecture, and something you can take further after the Stress Test.
More about Optimization→
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The analysis on the table.
06 · Case studies
Results, not slides.
Selected engagements. Names anonymized at client request.
Vertical SaaS
€6M ARR
Full engagement
From founder-led to forecastable.
Stress Test flagged PROCESS and OBJECTIVES as bottom-quartile. Replaced a one-person sales motion with a documented playbook, exit criteria, and a forecast model the board could trust.
2.4×
Net new pipeline / quarter
+38%
Win rate, qualified deals
14wk
Time to first rep ramped
−42%
CAC payback period
B2B Services
€11M Revenue
Architecture · Customers, Messaging
New prices without losing customers.
A focused engagement on two pillars, Customers and Messaging. We rebuilt the packaging into three segments. The average deal got bigger, and they did not lose a single customer in the first half of the year.
+31%
Average contract value
0
Customers lost (H1)
+18pp
Gross margin improvement
3×
Expansion revenue
Industrial Tech
€4M ARR
Stress Test + CUSTOMERS
They were chasing the wrong customers.
A Stress Test showed that two thirds of the pipeline was made up of companies that were never going to become good customers. We rewrote who they should actually go after and, just as importantly, who they should turn down. The pipeline shrank first and then grew, exactly as intended.
−63%
Pipeline volume
+2.1×
Conversion to close
+74%
Net revenue per AE
9mo
To €7M ARR
“They didn't sell us a playbook. They built one with us, then made sure we could run it without them.”
CEO · B2B SaaS · €7M ARR
07 · The principals
Two senior consultants. You work with us all the way.
Oliver Lopez
Co-founder · Commercial Architect
Sales operator turned systems builder. Designs the architectures and the method behind the Stress Test, and runs every Stress Test. Author of frameworks used by 200+ B2B teams.
- → Built & led sales orgs at three scaleups
- → Author, sales-playbook framework used by 200+ teams
- → Runs every Stress Test call himself
Emelie Svedberg
Co-founder · Engagement Director
Owns engagement direction and makes sure the delivery holds. Keeps the work on track and the client experience tight.
- → Has worked directly with CEOs, sales and marketing leaders, and Customer Success Managers
- → Builds and automates the processes that make the architecture run, not just sit in a document
- → Turns strategy into operational delivery, keeps engagements on track and quality tight
Structsales
Commercial Architects is currently part of Structsales AB, org.nr 559130-1667, until the company stands on its own. The two sides do different work. We are the strategy and the architecture. Structsales is the CRM side: implementation and configuration of the system itself. Automated flows and agents we build here, at Commercial Architects. When a Stress Test ends in something that has to be built, one of the two sides builds it.
Companies Structsales has worked with:
- Visit
- Efuel
- CGI
- TietoEvry
- Kuva Space
- Christie
- Goava
- Load
- OneLab
- CareOn
- Tobii
- Exopen
- and others
08 · Common questions
Things founders ask before the Stress Test.
We discuss where growth is getting harder, ask a few initial questions and assess whether the Stress Test would be useful. The call is free; the full analysis is a separate engagement.
The Stress Test costs 8 000 EUR. That covers the interviews, the analysis and the report with recommendations. If you want to move on to Optimization, meaning AI agents and automated workflows, we quote it separately once we know what should be built.
No. The Stress Test always comes first, and it is all you need to buy to get started. Once the report is there you choose whether to keep building with us or carry on by yourselves. Some clients take the report and do the work themselves. That is a perfectly good outcome.
09 · Book a Stress Test
Let’s look at
what is holding you back.
Tell us where growth has become harder. We’ll discuss the challenges and whether a Stress Test is the right next step.
Format
20-minute video call
With
Oliver Lopez, Co-founder
On the call
Direct read, no slides, no report
Next step
The Stress Test, if a fit (2 to 4 weeks, comprehensive report)
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Oliver Lopez, Co-founder on why to book the Stress Test
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