Stress Test Phases What's next Founders Insights FAQ Book a Pressure Test →
Now booking Stress Tests · 2026

Foundation.
Architecture.
Optimization.

We diagnose your commercial engine across six pillars and tell you which ones are leaking. Start with a 20-minute Pressure Test where Oliver puts the questions directly to the CEO. The full Stress Test, a 2 to 4 week diagnostic that produces a comprehensive report, comes next if it is a fit.

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01 · The diagnosis

Most B2B companies don't have a growth problem. They have an architecture problem.

  • 01 Pipeline depends on the founder. Deals close because you close them. Take a two-week vacation and the forecast collapses.
  • 02 You bought tools instead of a system. CRM, sequencer, intent platform, content engine. None of it compounds.
  • 03 Marketing and sales operate in parallel. Different metrics. Different vocabulary. The MQL/SQL handoff is a fiction nobody believes.
  • 04 Hires keep underperforming. Because there's no playbook, just tribal knowledge that walks out the door.
  • 05 You can't price increases. You discount to close. Net revenue grows slower than logos.
02 · Six pillars

One vocabulary.
Six dimensions.

Every commercial engine resolves into six pillars. We diagnose them in Foundation, build them in Architecture, operate them in Optimization. Same six concepts across the entire customer journey.

Objectives.

Bottoms-up revenue model. KPI tree. Capacity. Scenarios with triggers, not wishes.

Customers.

ICP, segmentation, qualification. Who you sell to, and who you actively disqualify.

Messaging.

Value propositions, narrative hierarchy, channel adaptations. What you say and where.

Process.

Pipeline stages, exit criteria, the operating charter between marketing and sales.

Organization.

Revenue team org chart, decision rights, succession, knowledge transfer protocols.

Tools.

Stack architecture, data integration, CRM configuration, attribution that holds up.

03 · Start here

The Commercial
Architecture
Stress Test.

2-4 weeks. The diagnostic that tells you which pillars are strong, which are leaking, and what to fix first. Built on interviews with 3-5 of your stakeholders and a structured self-assessment across all six pillars.

Duration
2-4 weeks
Investment
On request
Input
3-5 stakeholder interviews + structured self-assessment
Output
Comprehensive Stress Test report with maturity scores, gap analysis, prioritized roadmap, and a clear recommendation on next steps
Capacity
~3 hours per interviewed stakeholder
Led by
Oliver runs every Stress Test engagement personally
What we score, per pillar
  • OBJECTIVES Bottoms-up revenue logic. KPI tree. Scenario discipline.
  • CUSTOMERS ICP sharpness. Qualification. Disqualification rigor.
  • MESSAGING Value proposition clarity. Channel coherence. Sales narrative.
  • PROCESS Pipeline mechanics. Stage discipline. Marketing/sales charter.
  • ORGANIZATION Roles. Decision rights. Succession. Knowledge transfer protocols.
  • TOOLS Stack architecture. Data hygiene. Attribution reality check.
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04 · The three phases

Foundation. Architecture.
Optimization.

The full Commercial Architecture Program runs in three phases. Foundation diagnoses. Architecture builds. Optimization operates. Same six pillars run through all three.

Phase 01 2-4 weeks

Foundation.

The Stress Test. Where every engagement starts. Diagnose the six pillars, score maturity, surface the gaps. The output is the roadmap.

Diagnose Details →
Phase 02 Months 4-9

Architecture.

Build what the diagnosis tells you to build. Six pillars, six sub-modules, four weeks each. Identical container: discover, hypothesize, pressure-test, activate.

Build Paths →
Phase 03 Months 10-12+

Optimization.

Activate, don't construct. Operating cadence, KPI governance, decision rights, optimization loops. Continues as a monthly subscription post-Program.

Operate Paths →
05 · After the Stress Test

The diagnosis tells you
what to do next.

Maturity scores recommend a path. You decide. We design the next engagement around what the Stress Test actually surfaces, not a pre-baked program.

01

Program

Full 12-month build across all six pillars. For systemic gaps.

02

Sprint

One pillar at a time, four weeks each. For targeted gaps.

03

Self-directed

Use the report as your internal roadmap. Implement with your team.

Pricing and scope for Program and Sprint are set after the Stress Test, when the diagnosis is on the table.

06 · Case studies

Outcomes, not optics.

Selected engagements. Names anonymized at client request. We'll walk through them on the call.

Vertical SaaS €6M ARR Full Program

From founder-led to forecastable.

Stress Test flagged PROCESS and OBJECTIVES as bottom-quartile. Replaced a one-person sales motion with a documented playbook, exit criteria, and a forecast model the board could trust.

2.4×
Net new pipeline / quarter
+38%
Win rate, qualified deals
14wk
Time to first rep ramped
−42%
CAC payback period
B2B Services €11M Revenue CUSTOMERS + MESSAGING Sprint

Repricing without losing the book.

Two sub-module Sprint on Customers and Messaging architecture. Restructured packaging across three segments. Lifted ACV without churning a single logo in H1.

+31%
Average contract value
0
Logos churned (H1)
+18pp
Gross margin improvement
3×
Expansion revenue
Industrial Tech €4M ARR Foundation + CUSTOMERS

Killing the wrong ICP.

Stress Test revealed two-thirds of pipeline matched the wrong segment. The CUSTOMERS sub-module rebuilt qualification and disqualification criteria. Pipeline shrunk before it grew, by design.

−63%
Pipeline volume
+2.1×
Conversion to close
+74%
Net revenue per AE
9mo
To €7M ARR

"They didn't sell us a playbook. They built one with us, then made sure we could run it without them."

CEO · B2B SaaS · €9M ARR
07 · The principals

Two operators. A portal that does the heavy lifting.

Oliver Lopez

Oliver Lopez

Co-founder · Commercial Architect

Sales operator turned systems builder. Designs the architectures, runs every pressure-test, and facilitates the Optimization phase. Author of frameworks used by 200+ B2B teams.

  • → Built & led sales orgs at three scaleups
  • → Author, sales-playbook framework used by 200+ teams
  • → Runs every Stress Test call himself
Emelie Svedberg

Emelie Svedberg

Co-founder · Engagement Director

Owns engagement direction and delivery integrity across the Program. Keeps the work on track and the client experience tight.

  • → Has worked directly with CEOs, sales and marketing leaders, and Customer Success Managers
  • → Builds and automates the processes that make the architecture run — not just sit in a document
  • → Turns strategy into operational delivery — keeps engagements on track and quality tight
08 · Common questions

Things founders ask before the Stress Test.

The Pressure Test is the 20-minute video call with Oliver. He asks a handful of pointed questions, pokes holes in your commercial architecture, and tells you on the call where it is leaking. No slides, no report.

The Stress Test is the 2 to 4 week diagnostic that comes after, if it is a fit. We interview 3 to 5 of your stakeholders, score the six pillars, and deliver a comprehensive report with maturity scores, gap analysis, and a prioritized roadmap. The Stress Test is the formal entry into the Program.
B2B founders, CEOs, or owners running companies past product- market fit but stuck because growth depends on founder pattern- recognition. The architectures pay off most when there's enough revenue signal to diagnose. Typically €2M+ ARR.
Two to four weeks. We interview 3-5 of your stakeholders, run a structured self-assessment across all six pillars, and deliver a comprehensive report with maturity scores, gap analysis, and a recommendation: Program, Sprint, or Self-directed. It's a real diagnostic, not a sales qualification call. Investment is shared on the intro call.
Program and Sprint pricing is set after the Stress Test, when scope is known. The Program is priced for companies where the outcome is worth an operator-level investment , not a line- item marketing spend. Sprint investment credits toward Program within 90 days.
No. Foundation always comes first. After the Stress Test you choose Program, Sprint, or Self-directed. Some clients self-direct from the report , that's a valid outcome.
A fractional CRO runs your function. We architect the system, then leave. You end up owning the playbook, the comp model, the forecast rigor , not renting them. A fractional CRO often makes more sense after a Commercial Architecture engagement, not instead of one.
During Foundation: ~3 interview hours per stakeholder plus structured input. During Architecture: roughly 4-6 hours per sub-module for relevant function leads, plus three 60-minute sessions with Oliver. The portal and AI co-write most of the work between sessions. Optimization is lighter and designed to fold into your existing operating rhythm.
Implementation is yours to own. Each sub-module ends with an activation plan your team executes against. If you need implementation hands, we can introduce a delivery partner , but that's a separate conversation and a separate engagement.
Rarely. Without enough revenue signal and customer data, the Stress Test has limited material to diagnose. We typically point earlier-stage founders to operators better suited to that stage.
09 · Book a Pressure Test

The Pressure Test.
20 minutes. No slides.
Direct questions.
Just the read.

A 20-minute Pressure Test with Oliver. He asks a handful of pointed questions, pokes holes where they need poking, and tells you on the call where the architecture is leaking. No slides, no report. The Stress Test, the 2 to 4 week diagnostic that produces the comprehensive report, is the next step if it is a fit.

Format
20-minute video call
With
Oliver Lopez, Co-founder
On the call
Direct read, no slides, no report
Next step
The Stress Test, if a fit (2 to 4 weeks, comprehensive report)
Oliver Lopez, Co-founder — why book the Pressure Test
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