Sound familiar? Start with the scorecard
Every commercial engine resolves into six pillars. We score all six in the Stress Test and carry the same six through the whole platform. One vocabulary, end to end.
The six pillars in fullA revenue model built from the ground up, so the target stops being a number someone hopes for. It gets broken into the handful of figures that actually move it, sized to what the team can carry, with scenarios that trigger on their own. The result is a forecast you can defend in a board meeting without flinching.
ICP, segmentation and qualification. What a good customer actually looks like, which ones stay and grow, and which ones cost more to serve than they ever bring in. Just as important, who you turn down. The pipeline usually shrinks before it grows, and that is the point.
Value propositions, which message leads and which ones back it up, how it changes per channel. What you say and where.
The processes that run the whole customer journey, from first contact to renewal. The stages in your pipeline, what a deal has to prove before it moves to the next one, who takes over where, and what marketing, sales and customer success have actually agreed between them.
Who does what on the revenue team, who gets to make which decisions, who takes over when someone leaves, and how the knowledge gets passed on.
How the systems fit together, data that moves between them, a CRM set up around your process, and numbers you can actually trust.
Diagnosis, then design, then build. The four steps sit inside the phases. The six pillars are the vocabulary running through all of it, which is why they are not a phase of their own.
The analysis is Foundation. The recommendations are Architecture. One document, and the hinge between the two.
We borrowed the name on purpose. After 2008, nobody asked banks whether they felt solid any more. They ran the books against the worst week anyone could imagine and looked at what snapped. Not a forecast. A structural examination. We do the same to your commercial engine.
Foundation comes first for a reason. Most companies skip this step and go straight to building processes, setting up systems and buying tools. That is building on top of chaos. The tools only amplify what was already unclear, and six months later you have a more expensive version of the same problem.
The basics have to hold first: who you sell to, what you say, what you actually solve, and in what order it should happen. That takes a few weeks. Skipping it takes years.
2 to 4 weeks. You pick the key people. Oliver runs the most important interviews himself, and the rest are done through our platform, which puts the same questions in the same order so the answers stay comparable. We work through your target market, your ICP, your value proposition and what problems you actually solve for the customer. All of it measured against the six pillars.
Out comes a report showing where it leaks, which areas to focus on, and a recommendation on what to do first. It costs 8 000 EUR.
You start with a conversation and end with a platform that keeps you on track. The same six pillars run through all of it.
A stress test in miniature. Oliver asks a handful of questions and gets a first read on where it breaks. You find out whether the full Stress Test is worth doing.
You pick the key people. Oliver runs the most important interviews himself, the rest go through our platform. We work through target market, ICP, value proposition and customer problems, against the six pillars. Out comes a report: where it leaks and what to do first.
Delivered inside the platform. Click through part by part, see the recommendations in detail, and download what you want to show the board.
The subscription that keeps the strategy alive. Strategy templates, benchmarks and priorities per department and team, so you know what goes first. When enough time has passed we run the interviews again and see where the focus should be next.
Foundation tells you what is true and what to fix first. Optimization is the building that follows: the flows, the automation and the AI agents that take over the repetitive parts of the work, so your people spend their time where judgement is actually needed.
This comes after the Stress Test, never before. You cannot automate a process you have not decided on yet, and an agent pointed at an unclear process just makes the mess run faster. Once the report is on the table we know what is worth building and in what order.
We build the agents ourselves. Automated flows and agents that take over the repetitive work are ours to design and ship. Structsales, our delivery side, handles CRM implementation, where the system has to be configured around the process. Either way it is a separate engagement on the same architecture, and something you can take further after the Stress Test.
More about OptimizationA self service strategy platform, for the people who want to own and update the strategy themselves rather than call a consultant every time something changes. You buy a 12 month subscription and work in it whenever you need to.
The platform is AI driven and personalises itself from what you put into it. Your report sits there alongside templates and documents you fill in, and you generate finished strategy decks straight out of it. The more you feed it, the closer it gets to your company and your teams.
Material for every pillar, with guidance as you fill it in, so nobody has to sit and stare at an empty page.
Adjust the ICP, a segment or the revenue target, and the platform reworks everything that follows from it.
Pull a finished deck or document for the board straight out of the platform, written from what you have put in.
See how comparable companies solved the same thing. A full stress test is included annually, and you can re-test each quarter.
Strategy sessions with a Commercial Architect are bought separately at 500 EUR each. Subscription pricing is set after the Stress Test.
More about the platformSelected engagements. Names anonymized at client request.
Stress Test flagged PROCESS and OBJECTIVES as bottom-quartile. Replaced a one-person sales motion with a documented playbook, exit criteria, and a forecast model the board could trust.
A focused engagement on two pillars, Customers and Messaging. We rebuilt the packaging into three segments. The average deal got bigger, and they did not lose a single customer in the first half of the year.
A Stress Test showed that two thirds of the pipeline was made up of companies that were never going to become good customers. We rewrote who they should actually go after and, just as importantly, who they should turn down. The pipeline shrank first and then grew, exactly as intended.
"They didn't sell us a playbook. They built one with us, then made sure we could run it without them."
Sales operator turned systems builder. Designs the architectures, runs every Stress Test, and is behind the platform. Author of frameworks used by 200+ B2B teams.
Owns engagement direction and makes sure the delivery holds. Keeps the work on track and the client experience tight.
Commercial Architects is currently part of Structsales AB, org.nr 559130-1667, until the company stands on its own. The two sides do different work. We are the strategy and the architecture. Structsales is the CRM side: implementation and configuration of the system itself. Automated flows and agents we build here, at Commercial Architects. When a Stress Test ends in something that has to be built, one of the two sides builds it.
Companies Structsales has worked with:
20 minutes with Oliver, run as a fast stress test of your architecture. He asks a handful of pointed questions, pokes holes where they need poking, and tells you on the call where it is leaking. No slides, no report. Most people leave it wanting the full Stress Test, the 2 to 4 week diagnostic that produces the comprehensive report.
Choose a slot below and you'll get an instant confirmation from Oliver.