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About

Two senior consultants, and a platform

Commercial Architects is Oliver Lopez and Emelie Svedberg. We design the commercial architecture, run the Stress Tests, and build the platform that keeps the work current. There is no delivery pyramid behind us: the people you meet on the first call are the people who do the work.

Currently part of Structsales AB, org.nr 559130-1667, until the company stands on its own.

The two of us

Oliver Lopez

Oliver Lopez

Co-founder, Commercial Architect

Sales operator turned systems builder. Designs the architectures, runs the most important Stress Test interviews himself, and is behind the platform. Author of the B2B sales handbook Skapa värde eller dö and host of Nordic Growth Podcast.

  • → Built and led sales organisations at three scaleups
  • → Author of a sales playbook framework used by 200+ teams
  • → Owner of Structsales, HubSpot Diamond Partner
Connect on LinkedIn
Emelie Svedberg

Emelie Svedberg

Co-founder, Engagement Director

Owns engagement direction and makes sure the delivery holds. Turns the architecture into something a team actually runs, rather than a document that gets filed after the walkthrough.

  • → Works directly with CEOs, sales and marketing leaders, and customer success
  • → Builds and automates the processes that make the architecture run
  • → Keeps engagements on track and the quality tight
Connect on LinkedIn

Why two people and a platform

Consultancies scale by adding juniors. That works for volume and it fails for judgement, because the person who understood the problem in the first meeting is rarely the person writing the recommendation three weeks later.

We went the other way. Two people who have both run commercial organisations, plus a platform that carries the parts that do not need judgement: the interview structure, the scoring, the templates, the document generation, keeping six pillars consistent with each other. That is where the hours used to go, and none of it improves by having a person do it.

It also sets our ceiling honestly. We can only run so many Stress Tests at a time, and we would rather say that than staff up and quietly change what you are buying.

What we are not

We are not a fractional CRO. A fractional CRO runs your revenue function; we build the system the function runs on and hand it over. Plenty of clients hire one afterwards, to run what we built, and that order works better than the other way round.

We are not an agency, and we do not take over execution. Every part of the work ends with a plan your team owns. If you want hands for the build, that is Optimization, and it is a separate engagement you choose or do not.

And we turn work down. Before product-market fit there are not enough closed deals for patterns to show, so a Stress Test would be an expensive opinion. We say that on the first call.

Commercial Architects and Structsales

Commercial Architects is currently part of Structsales AB, org.nr 559130-1667, until the company stands on its own. The two sides do different work and it is worth being precise about which is which.

We are the strategy and the architecture. Structsales is the CRM side: implementation and configuration of the system itself. Automated flows and agents we build here, at Commercial Architects. When a Stress Test ends in something that has to be built, one of the two sides builds it.

Structsales has been helping Nordic growth companies build revenue machinery since 2010, which is where a good deal of the pattern recognition behind the six pillars comes from.

Companies Structsales has worked with:

Twenty minutes with Oliver.

The call is a fast stress test of your commercial architecture. No slides, no pitch, and you leave knowing where it leaks whether or not you buy anything.

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Read next

The Stress Test What we actually do, week by week. Commercial architecture The six pillars behind all of it. Nordic Growth Podcast Oliver's conversations with Nordic founders.