Optimization is the build phase that follows the report. Automated flows and AI agents that take over the repetitive parts of commercial work, built by us. CRM implementation, where the system has to be configured around your process, handled by Structsales. It is priced on request and scoped by what the report found.
It comes after the Stress Test, never before. And it is optional: once the report exists you can build it yourselves, build it with us alongside you, or hand it over.
When the report is done you own the analysis and the strategy. What happens next is your decision, and there are three routes. None of them is built into the Stress Test.
The report says what to do and in what order, and every part ends with an activation plan your team executes against. If you have people internally who can build flows and configure a CRM, this is usually the fastest route. Everything we produced is yours, and we do not charge you for doing your own work.
You run the implementation and keep the decisions. We are there to think with, to check a design before you commit to it, and to say when something is drifting from the architecture. Strategy sessions with a Commercial Architect are bought separately at 500 EUR each, and the platform keeps the decisions in one place while you work.
We build the automated flows and the agents. Structsales handles the CRM implementation. Priced on request and scoped by what the report found, usually starting with the first recommendation only, so the first engagement is small enough to judge on results.
You cannot automate a process you have not decided on. That sounds obvious and it is ignored constantly, because automation is easier to buy than clarity and it feels like progress.
An agent pointed at an unclear process does not fix the process. It runs it faster and more consistently, which means the mess arrives sooner and in higher volume. The same is true of a CRM implementation on an undecided pipeline. You end up with a well-configured system enforcing a process nobody agreed on, and now it is expensive to change.
Once the report is on the table we know which pillars are load-bearing and what is worth building. Then the build is short, because the arguing already happened.
Two sides do the work, and which one depends on what the thing is.
The handoffs, follow ups, routing and updates that currently depend on someone remembering. Built by us, around the process the architecture defined.
The repetitive judgement work: qualifying inbound against the criteria you actually set, preparing deal reviews, keeping records current, drafting the follow up that would otherwise wait three days. Built by us.
Configuring the system around the process rather than the other way round. Fields, stages, exit criteria, reporting that survives a finance review. Handled by Structsales, our delivery side.
Making the numbers agree with each other, so attribution and forecast rest on something you can defend. Split between the two depending on where the work sits.
By the report, not by a menu. The recommendation says what to do first, second and third, and Optimization usually starts with the first item only. That keeps the first engagement small enough to judge on results rather than on faith.
Price is on request for the same reason. A company that needs one agent and a tidy pipeline is a different job from one rebuilding a CRM across three markets, and quoting both from the same rate card would mean overcharging one of them.
It is a separate engagement in every case. Nothing about the Stress Test commits you to it.
We do not scope a build before there is a report to scope it against. The 20 minute call tells you whether the Stress Test is worth doing in the first place.
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